You get instant, lifetime access to the 8 core steps that make up
The $100K Wedding Photography Roadmap:
Let’s take a closer look at The $100K Photographer modules
step 1
STAND OUT TO ATTRACT DREAM COUPLES
We’ll deep-dive into:
✅ Who YOU are and how you want your clients to view you
✅ What your brand looks and feels like, including logo, color palette, and more
✅ How to nail the vibe your dream couples are looking for so they know without a doubt you’re the one for them
✅ How to build a stand-out portfolio that attracts these couples (even if you’ve got no clients on the books)
After this module, your dream couples will recognize YOU as their dream photographer and have that “this feels like fate” feeling when they find you.
Step 2
USING SOCIAL MEDIA STRATEGICALLY
Did you know that there’s a proven strategy to using social media that goes wayyyyy beyond “post your best photo and cross your fingers that your dream clients see it”? Well, you do now! In this module, I’ll teach you how to market yourself on social media properly so that every time someone comes across your profile, they immediately know that YOU are the dreamy photographer they’ve been searching for.
I cover every key piece of social media, including:
✅ PHOTOS – All things carousels (including how to make them) and how to design an aesthetically looking
feed.
✅ STORIES – You’ll get the 411 on how to strategically share more of your personal life to connect with
potential couples just like YOU. I’ll also show you how to use stories to sell out your mini-sessions, and
how to get other vendors to share your content so you get even more eyes on your biz.
✅ REELS – They’re not as scary as you think! I cut through the noise and help make reels as easy as
possible, and show you how to use them to share your work, provide value, stand out as an expert (so
your clients trust you from the get-go), and more.
PLUS! The best, best, best part about this module is that I give you my exact social media WORKFLOWS that make it soooo easy to stay consistent with posting so you’re always top of mind with potential couples, and your content continues to reach new people on the regular!!
STEP 3
YOUR HIGH-CONVERTING WEBSITE
Your dream couples are going to do some RESEARCH. When they’re sitting at their computer with 6 tabs open, each on a different wedding photographer’s website, you want to be SURE that your website is doing its job to show that YOU are the photog for them.
In this module, I’ll show you:
✅ How to make sure your website brings that “I’M the photographer for you” energy.
✅ Every page you need to look and sound legit, and truly connect with your people.
✅ What you need to write on each page
✅ PLUS: You get the exact Squarespace template that I used to scale my business to 6-figures. It’s already built out so all you’ve gotta do it put in your own photos and copy, and BAM! Website done!! 🥳
Long gone will be the days of crossing your fingers, hoping your website is doing what it’s supposed to do. Welcome to your new era of an elevated online presence!!
STEP 4
LEVELING UP WITH WORKFLOWS
Once you’re standing out on the ‘gram and ready to attract dream couples with your new website, we’ll make sure that you’re READY to handle the influx thanks to automations. I’ll show you how to use automated workflows to make your life sooo much easier and to wow the absolute heck out of your couples. No more missed emails, no more manually sending things, no more dropped balls.
You’ll know exactly what to say, when to say it, and it’ll all fire off smoothly thanks to these three major workflows:
✅ Inquiry workflow: you want to make a great impression right off the bat which means your inquiry
workflow needs to be on point.
✅ Booked workflow: your couples will feel so supported and view you as an expert, which will make them
extra confident in their decision to work with you!
✅ Post-wedding workflow: you’ll know how often you need to be in touch with folks after their wedding
day, exactly how to keep your couples up-to-date on your editing progress so they stay excited for their
full gallery delivery, and how to deliver your photos with a bang.
I also give you my top tool to streamline your workflows, and it’s all as easy as copy-and-pasting.
STEP 5
6-FIGURE FINANCIAL STRATEGIES
This is where I show you exactly how to hit 6-figures in a year, because it doesn’t happen by accident! We cover everything from package and pricing strategies to taxes and money mindset.
We cover:
✅ How to price for PROFIT – because just raising your prices won’t cut it. You need to be sure that every
time you say yes to a booking, you’re making a profit from it.
✅ The strategies you need to book high-priced wedding packages, from what’s included and the prices
attached, right down to how you display them on your website
✅ Taxes! I know, I know… yuck, gross, boring!!! BUT I give you my easy system to stay organized throughout
the year so that tax time is suuuuper simple.
✅ How to, and when to, hire a financial team – including lessons from a CPA and a bookkeeper that break
down everything you need to know to do your own taxes and bookkeeping until you’re ready to
outsource!
✅ MONEY MINDSET – the most important part of module 5, you’ll walk away knowing that you deserve to
make 6-figures and that making money doesn’t have to be hard.
Think of this module like your Photography Business MBA without the 4-year commitment (or the multi-five-figure business school price tag!)
STEP 6
PHOTOGRAPHING A WEDDING DAY LIKE AN EXPERT
Whether you’ve shot 1 wedding, 50 weddings, or any number of weddings in between, after this module, you’ll have the confidence to run and photograph a wedding like a true expert. I walk you through every. single. step. of the day so that you know exactly how to communicate with your clients, which photos to capture and when, and how to make your processes soooo efficient that your clients will be dying to leave you a raving review!!
You’ll know:
✅ Which photos to capture at which points throughout the day
✅ How to communicate clearly with your clients while still letting them enjoy the day and be present for
all the big moments
✅ How to make your process so dang efficient that the couple is continually wowed and grateful that
you’re on their team
✅ How to communicate with the bridal party and guests in a firm but warm manner so that YOU can
continue to run the show and not take shot orders from that super pushy Aunt or bridesmaid
From here on out when you lay your head down to sleep on wedding nights the only thought that will be running through your head will be “I NAILED that!”
STEP 7
ALL THINGS POSING + EDITING
Truth time: those ‘gram-worthy, ‘can’t wait to print and frame this’, Pinterest-perfect photos don’t happen by accident – they very much happen on purpose. Thanks to the prompts in this module, your albums are about to be filled with purposeful shots that your clients swoon over.
Aaaaand you’ll get my 4-step editing workflow that will save you hours and speed up your delivery process so that you can save MONTHS (yes, months) on editing every single year.
This module includes:
✅ FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to
communicate the pose to your clients
✅ LGBTQ+ posing – a thorough guide on how to use inclusive language and pose couples outside of the
traditional male and female poses
✅ My simplified & streamlined editing workflow – the 4 steps that I take to speed up the editing process
that will cut your culling and editing time in HALF (*this* is how I take 3 months off every single year)
✅ How to use software to speed up your delivery – so you can deliver sneak peeks within 72 hours and full
galleries within 8-10 weeks
✅ My top tips and tricks inside Lightroom and Photoshop – that will speed your editing up even more and
make your images come out flawless
Ready to never, ever spend 30+ hours on a gallery ever again??? I thought so.
module 8 (AKA THE REAL REASON YOU’LL HIT $100K AND BEYOND)
YOUR NEW BUSINESS MINDSET
Business foundations, workflows, posing techniques, websites …. they’re all MAJORLY important pieces of your business. But the MOST IMPORTANT piece, the piece that will determine whether or not you actually achieve success, is your mindset. I cannot stress how crucial this piece is!
This module covers:
✅ The success mindset, and how to develop YOURS to become unstoppable and reach any goal you set for
yourself
✅ How to run your business with a CEO mindset instead of an employee mindset
✅ How to step into your CEO era and properly outsource editing, blog posts, and emails to a VA so you can
get HOURS of your time back onto your calendar and spend your days doing stuff you actually love to do
✅ How to find the right VA for you, and exactly how to teach them your process so
they’re set up for success from the beginning
✅ And more.
This module will help you confidently step into the CEO mindset so that you can run your business like the boss you are, and help you soar past the $100K mark onto $150K, $200K, or heck, even the $1 Million dollar mark!
ANNNNND…
RESOURCES 👏 FOR 👏 DAYS 👏
In the spirit of making things as easy as possible for you, I’ve put together every template, guide, tracker, YOU NAME IT into this program. You’ll save major time (and major brain power and stress) by implementing these done-for-you resources.
✅ EVERY. SINGLE. CLIENT-FACING. EMAIL. EVER. That's right – I wrote ‘em, you swipe ‘em and put ‘em right into your Honeybook. Buh bye, spending
hourssss writing every email from scratch or guessing at what to say to that specific question!
✅ Editable Canva guides: I’ve got all the major ones covered – wedding guide, engagement guide, and pricing guide. All you’ve gotta do is pop into Canva,
change the brand colors, add your photos, and update it with YOUR pricing/instructions.
✅ Website Template: The exact Squarespace template I used to scale my business to 6-figures. It’s already built out so all you’ve gotta do it put in your own
photos and copy, and BAM! Website done!! 🥳
✅ FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to communicate the pose to your clients. Save this to
your phone, or print it out, and bring it with you to your weddings for confidence in your pocket!
✅ Expenses tracker – this spreadsheet will show you exactly how many weddings you need to book in order to hit 6 figures (and beyond) so you can plan
your year accordingly!
✅ And more!
Thanks to these resources, you won’t have to spend hours creating anything from scratch because I’ve done all the hard work for you!
Did you know that there’s a proven strategy to using social media that goes wayyyyy beyond “post your best photo and cross your fingers that your dream clients see it”? Well, you do now! In this module, I’ll teach you how to market yourself on social media properly so that every time someone comes across your profile, they immediately know that YOU are the dreamy photographer they’ve been searching for.
Those dream clients you’ve got in your mind? They’re even better to work with than you think!! But how do you consistently attract and book these mythical unicorns? It all comes down to the heart of your brand and the photos you showcase in your portfolio. In this module, I’ll show you the 5 essential steps you need to take in order to stand out in the wedding industry so that your inbox is consistently overflowing with requests from the kind of clients you’ve got pinned to your vision board.
Those dream clients you’ve got in your mind? They’re even better to work with than you think!! But how do you consistently attract and book these mythical unicorns? It all comes down to the heart of your brand and the photos you showcase in your portfolio. In this module, I’ll show you the 5 essential steps you need to take in order to stand out in the wedding industry so that your inbox is consistently overflowing with requests from the kind of clients you’ve got pinned to your vision board.
We’ll deep-dive into:
✅ Who YOU are and how you want your clients to view you
✅ What your brand looks and feels like, including logo, color palette, and more
✅ How to nail the vibe your dream couples are looking for so they know without a doubt you’re the one for
them
✅ How to build a stand-out portfolio that attracts these couples (even if you’ve got no clients on the books)
After this module, your dream couples will recognize YOU as their dream photographer and have that “this feels like fate” feeling when they find you.
I cover every key piece of social media, including:
✅ PHOTOS – All things carousels (including how to make them) and how to design an aesthetically looking feed.
✅ STORIES – You’ll get the 411 on how to strategically share more of your personal life to connect with potential couples just like YOU. I’ll also show you how to use stories to sell out your mini-sessions, and how to get other vendors to share your content so you get even more eyes on your biz.
✅ REELS – They’re not as scary as you think! I cut through the noise and help make reels as easy as possible, and show you how to use them to share your work, provide value, stand out as an expert (so your clients trust you from the get-go), and more.
PLUS! The best, best, best part about this module is that I give you my exact social media WORKFLOWS that make it soooo easy to stay consistent with posting so you’re always top of mind with potential couples, and your content continues to reach new people on the regular!!
Your dream couples are going to do some RESEARCH. When they’re sitting at their computer with 6 tabs open, each on a different wedding photographer’s website, you want to be SURE that your website is doing its job to show that YOU are the photog for them.
Once you’re standing out on the ‘gram and ready to attract dream couples with your new website, we’ll make sure that you’re READY to handle the influx thanks to automations. I’ll show you how to use automated workflows to make your life sooo much easier and to wow the absolute heck out of your couples. No more missed emails, no more manually sending things, no more dropped balls.
You’ll know exactly what to say, when to say it, and it’ll all fire off smoothly thanks to these three major workflows:
✅ Inquiry workflow: you want to make a great impression right off the bat which means your inquiry workflow needs to be on point.
✅ Booked workflow: your couples will feel so supported and view you as an expert, which will make them extra confident in their decision to work with you!
✅ Post-wedding workflow: you’ll know how often you need to be in touch with folks after their wedding day, exactly how to keep your couples up-to-date on your editing progress so they stay excited for their full gallery delivery, and how to deliver your photos with a bang.
I also give you my top tool to streamline your workflows, and it’s all as easy as copy-and-pasting.
This is where I show you exactly how to hit 6-figures in a year, because it doesn’t happen by accident! We cover everything from package and pricing strategies to taxes and money mindset.
We cover:
✅ How to price for PROFIT – because just raising your prices won’t cut it. You need to be sure that every time you say yes to a booking, you’re making a profit from it.
✅ The strategies you need to book high-priced wedding packages, from what’s included and the prices attached, right down to how you display them on your website
✅ Taxes! I know, I know… yuck, gross, boring!!! BUT I give you my easy system to stay organized throughout the year so that tax time is suuuuper simple.
✅ How to, and when to, hire a financial team – including lessons from a CPA and a bookkeeper that break down everything you need to know to do your own taxes and bookkeeping until you’re ready to outsource!
✅ MONEY MINDSET – the most important part of module 5, you’ll walk away knowing that you deserve to make 6-figures and that making money doesn’t have to be hard.
Think of this module like your Photography Business MBA without the 4-year commitment (or the multi-five-figure business school price tag!)
Whether you’ve shot 1 wedding, 50 weddings, or any number of weddings in between, after this module, you’ll have the confidence to run and photograph a wedding like a true expert. I walk you through every. single. step. of the day so that you know exactly how to communicate with your clients, which photos to capture and when, and how to make your processes soooo efficient that your clients will be dying to leave you a raving review!!
You’ll know:
✅ Which photos to capture at which points throughout the day
✅ How to communicate clearly with your clients while still letting them enjoy the day and be present for all the big moments
✅ How to make your process so dang efficient that the couple is continually wowed and grateful that you’re on their team
✅ How to communicate with the bridal party and guests in a firm but warm manner so that YOU can continue to run the show and not take shot orders from that super pushy Aunt or bridesmaid
From here on out when you lay your head down to sleep on wedding nights the only thought that will be running through your head will be “I NAILED that!”
Truth time: those ‘gram-worthy, ‘can’t wait to print and frame this’, Pinterest-perfect photos don’t happen by accident – they very much happen on purpose. Thanks to the prompts in this module, your albums are about to be filled with purposeful shots that your clients swoon over.
Aaaaand you’ll get my 4-step editing workflow that will save you hours and speed up your delivery process so that you can save MONTHS (yes, months) on editing every single year.
This module includes:
✅ FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to communicate the pose to your clients
✅ LGBTQ+ posing – a thorough guide on how to use inclusive language and pose couples outside of the traditional male and female poses
✅ My simplified & streamlined editing workflow – the 4 steps that I take to speed up the editing process that will cut your culling and editing time in HALF (*this* is how I take 3 months off every single year)
✅ How to use software to speed up your delivery – so you can deliver sneak peeks within 72 hours and full galleries within 8-10 weeks
✅ My top tips and tricks inside Lightroom and Photoshop – that will speed your editing up even more and make your images come out flawless
Ready to never, ever spend 30+ hours on a gallery ever again??? I thought so.
Business foundations, workflows, posing techniques, websites …. they’re all MAJORLY important pieces of your business. But the MOST IMPORTANT piece, the piece that will determine whether or not you actually achieve success, is your mindset. I cannot stress how crucial this piece is!
This module covers:
✅ The success mindset, and how to develop YOURS to become unstoppable and reach any goal you set for yourself
✅ How to run your business with a CEO mindset instead of an employee mindset
✅ How to step into your CEO era and properly outsource editing, blog posts, and emails to a VA so you can get HOURS of your time back onto your calendar and spend your days doing stuff you actually love to do
✅ How to find the right VA for you, and exactly how to teach them your process so they’re set up for success from the beginning
✅ And more.
This module will help you confidently step into the CEO mindset so that you can run your business like the boss you are, and help you soar past the $100K mark onto $150K, $200K, or heck, even the $1 Million dollar mark!
In this module, I’ll show you:
✅ How to make sure your website brings that “I’M the photographer for you” energy.
✅ Every page you need to look and sound legit, and truly connect with your people.
✅ What you need to write on each page
✅ PLUS: You get the exact Squarespace template that I used to scale my business to 6-figures. It’s already
built out so all you’ve gotta do it put in your own photos and copy, and BAM! Website done!! 🥳
Long gone will be the days of crossing your fingers, hoping your website is doing what it’s supposed to do. Welcome to your new era of an elevated online presence!!
ANNNNND…
RESOURCES 👏 FOR 👏 DAYS 👏
In the spirit of making things as easy as possible for you, I’ve put together every template, guide, tracker, YOU NAME IT into this program. You’ll save major time (and major brain power and stress) by implementing these done-for-you resources.
✅ EVERY. SINGLE. CLIENT-FACING. EMAIL. EVER. That's right – I wrote ‘em, you swipe ‘em and put ‘em right into your Honeybook. Buh bye, spending hourssss writing every email from scratch or guessing at what to say to that specific question!
✅ Editable Canva guides: I’ve got all the major ones covered – wedding guide, engagement guide, and pricing guide. All you’ve gotta do is pop into Canva, change the brand colors, add your photos, and update it with YOUR pricing/instructions.
✅ Website Template: The exact Squarespace template I used to scale my business to 6-figures. It’s already built out so all you’ve gotta do it put in your own photos and copy, and BAM! Website done!! 🥳
✅ FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to communicate the pose to your clients. Save this to your phone, or print it out, and bring it with you to your weddings for confidence in your pocket!
✅ Expenses tracker – this spreadsheet will show you exactly how many weddings you need to book in order to hit 6 figures (and beyond) so you can plan your year accordingly!
✅ And more!
Thanks to these resources, you won’t have to spend hours creating anything from scratch because I’ve done all the hard work for you!